Toyan Oriogun, Lonseluet

I'm Toyan Oriogun, the Head Designer of Lonseluet and I founded the British fashion label in 2014, London. The first, Canvas Collection was featured in esteemed publications such as, Vogue Italia, whilst studying my Fashion Design degree.

After completing my studies, I relaunched the fashion label. Over the last several years the label has evolved and today it’s a symbol of identity, empowerment and celebrates womanhood.

Every day, I see how women and young girls struggle with insecurities and self-confidence especially when it comes to our individual identities. As a result, my mission is to encourage and uplift women through my brand by consciously sharing stories and highlighting positive messages to empower and influence females to embrace and celebrate who they are through my collections.

I aim to use our concepts to reflect positive and enlightening stories of women struggling in society, thus the reflection of extraordinary women is projected on the garments to highlight our true ability to push the boundaries through dressing creatively as well as a bold, sophisticated and stylishly creative garment.

The brand anchors a new movement being a beacon of hope to a new generation of women to break out the shadows and feel beautiful for who they are, even if society or media does not see them, we do!


I started the label to celebrate culture, individuality, creativity and self-confidence.

Toyan Oriogun, Lonseluet

Lonseluet is an established British fashion house in London led by me, a Young British Designer, who thrives on challenging societies perceptions of women through fashion and her signature digital prints. 

With a team of aspiring young adults who gain first-hand industry experience, we specialise in designing bespoke pieces for clients, tailored for the evening and occasional womenswear.

The signature digital print portraits encourage women can celebrate culture, individuality, creativity, and self-confidence.

Lonseluet designs for the modern yet contemporary woman and promotes individuality with the strength of femininity to create beautiful and well-crafted garments. Our garments are Bold, Elegant and Imaginative and designed for women who want to be effortlessly beautiful as they are and want to make a statement.

We not only bring fashion into a new era but a new movement that celebrates women as they are and challenges fashion norms.

Lonseluet believe fashion is a choice, we are all free to be who we are and our clothing should be worn without worrying about what others may think of us, thus, along with her team Toyan Oriogun designs for a woman who knows her worth and her choice of dress speaks volumes about her strong character going into the real world with individuality, creativity and confidence.