Lonseluet’s new collection, SELF-Collection is based on the modern women of today challenging preconceptions of femininity and their identity within society. 

One day, I was reflecting on my own journey and struggles I faced as a Young British Designer, I started to consistently write notes to myself on a post-it-notes to reaffirm who I was, my identity and purpose. Along with the way, I met inspirational women who battled similar challenges female face in life and like me, they wrote to themselves in their journals, post quotes on Instagram and words of empowerment to help them to become the confident, strong and amazing women they are today. 

I was strongly influenced by the women on my journey and I wanted to share and celebrate the new generation of extraordinary women, thus our campaign and collection is a canvas to support other women to break their personal barriers that stop them from feeling beautiful, woman to woman.