Self-Collection

Lonseluet’s new collection for #SS18, SELF-Collection begins with the campaign, Note To Self, which is based on the modern women of today challenging preconceptions of femininity and their identity within society by writing notes, in their journals, quotes on Instagram and words of empowerment post-it notes to themselves and others. We wanted to celebrate the unheard new generation of extraordinary women, thus our campaign (and collection) shares their untold stories and painful journey’s through our collaborative and conceptual photo shoot.

#NoteToSelf